Art buddy

The Museum of Fine Arts in Gent Belgium noticed that they don’t get much visitors in the range of 20 – 35 years old. So our assignment was to show this group of people that the museum is interesting and something you can enjoy with your friends.

Our solution: Art Buddies. An online service that enables you to find someone who you can visit the museum with. We found that people don’t ask their friends to go to a museum because they don’t think it’s cool enough. The thought behind this service is to eliminate the awkwardness and to show you and your friends that you all are interested in visiting the museum.

This project was a collaboration between Communication and Multimedia Design from the University of applied sciences of Rotterdam and Devine from Howest in Kortrijk.

Client:
Museum voor Schone Kunsten Gent
Role:
Concepting
Year:
2017